Pham Thanh Huong

Design Director

Joining Haki from the beginning days in the position as a designer in 1994, Huong is then in charge of the Design Department in 2004 and quickly grasped the job and assumed the position of Haki Advertising Director in 2010. She has managed and led a team of dozens of experienced designers, painters and technicians in the fields of publishing, brand communication, advertising and provided services to over 50 clients every year.

Over the last 25 years, she has collected abundant experience in social promotion on culture, education, medication projects for British Council, PSI, WHO, Save Children UK; in Advertising, brand administration projects for companies in Finance and banking such as BIDV, Agribank, SeAbank; in consumer goods such as Nagakawa, Vietnam Airlines. Ms Huong is an experienced packaging design expert, serving multinational FMCG corporations such as Unicharm, TetraPak; domestic companies Hanoimilk, IDP Milk…

Typical projects led by Huong are corporate identify profile for Bajaj Finserv Finance Group – India; BIDV SuMi TRUST Leasing BSL; visual management and guideline on brand application system for Education UK, British Council; brand system standard for Zamil Steel corporation, product identity development for Milas and  Hanoimilk; Annual report for Agribank, Techcombank, MilitaryBank, BIDV, SEA Bank, Bao Viet Insurance, Prevoir, Insurance Affair – Ministry of Finance, Government Budget Auditing report– Office of National Assembly, VCCI, brand identity. She is also an experienced packaging designer, with whom many multinational corporations such as TetraPak (Switzerland), Unicharm (Japan) … and domestic enterprises such as Hanoimilk, Tien Dung, IDP Milk, Delys … choosed to cooperate with.

Huong is currently in charge of the international JV Division, coordinating domestic and foreign FMCG design consultants, a team of designers, illustrators, photographers, technicians … focusing on developing products and packages to bring comprehensive and effective solutions to FMCG brands, social services, e-commerce services.

She has been a member of TDA since 2011, as well as CEO of Experts in Action Consulting Group, an unit covering overseas markets of K Group.