Nguyen Huyen

Brand Expert

Nguyen Huyen graduated from National Economics University with a bachelor’s degree in Marketing Communication and then completed a Master’s program in Marketing Management (University of Economics and Business) in 2015. During this time, she participated in Marcom in-depth research projects such as the impact of eWOM on the intention to buy, build brand images for consumer products …

In 2013, Nguyen Huyen joined Haki ABI as a brand consultant. After nearly 5 years working here, she has consulted a series of brand projects, large and small, such as Vietnam Steel Corporation, CMC Group, DTK Group, EMS, … Freskan food products. Pantio, Diana cleaning products …

As the 3rd generation, under the expectation and guidance of the Board of Directors, in September 2014, she was appointed to the position of Haki ABI’s brand consulting team. Since 2018, she has directly managed and coordinated business brand projects such as VJS Steel Group, Thach Ban ceramic tiles, Vietnam Electricity (EVN), Construction and Real Estate Group BCD …

With excellent ability and contribution, she was assigned to be the Head of Brand Communication Consulting Department of KVH Marketing and K Group’s brand of consumer goods and services, specializing in providing services. market research, image building advice and Integrated Marketing Communications planning for clients’ brands.

Understand customers to build an unique brand eperience

In August 2019, she held the position of Brand Manager of PCorp Group – Investment Group, Real Estate Development, Travel, Leisure and Accommodation Services, Import and Distribution of Cosmetics. , housewares … In this position, she is in charge of consulting and planning Marketing communications, building corporate brand image, managing marketing activities, Branding in the Group and other member units.