Do Thanh Hong

General Manager

Mrs. Hong graduated from University of Foreign Language (Hanoi National University). She then obtained MBA at Hanoi School of Business (HSB) in 2015.

With 20 years working in professional marketing environments, she has gained a lot of experience in fields such as: Foreign investment consultancy through International Consulting Network (GLG, Knowledge Ridge); Managing S&M strategies, Customer experience management, Business development

She is an active member of Vietnam Marketing and Communications Community; Vietnam Sales and Marketing Director Community, Customer Experience Leaders Club.

Two examples of success stories she directly built, supervised and managed branding, marketing and customer experience activities:

  • Citicom – a leading industrial steel supplier, among the top 500 largest enterprises in Vietnam. The company has a 20-year history, operating with two factories and five branches in major cities of Vietnam. During her time at Citicom from 2016-2020, she assumed the position of CMO and built and developed the Marketing, Customer Service and Business Development team from a primitive basis, contributing to outstanding customer experience for Citicom with NPS of 65 points and revenue growth rate of 30% per year for three consecutive years 2017-2019, reaching over 3,000 billion sales in 2019.
  • Zamil Steel, a Saudi Arabian global brand in the engineering and construction industry. Right from the time when Vietnam opened the door, Zamil Steel pioneered and selected Vietnam as the Head Quarter for all operations in the Asia Pacific region. In this area, the company operates with 1,500 employees, two modern factories, two design offices with more than 200 engineers and 15 sales offices located in 10 countries in Asia Pacific. During more than 10 years working at Zamil Steel as a CMO, she has built and developed, making a global brand Zamil Steel a bold brand of the Asia Pacific, becoming a favourite brand trusted by clients. She is recognized by professionals as a successful global brand manager.

After 12 years of cooperation with Haki and K Group as a senior expert, in 2016, Do Thanh Hong is in charge of Corporate Brand Marketing Consulting at KVH Marketing to build and develop the Platform of the Marketing Outsourcing Service to meet the diverse needs of the market. In June 2020, she officially assumed the position of CEO of KVH Marketing, a member company of K Group.